Sloop Betty vodka made better by honey. This project was developed with each party (designer, client, and agency) in different states. Pinterest served as a place to review inspiration, sketches, and prop use to promote the new flavor. The outfit and hairstyle were preserved to stay true to the character of Sloop Betty, but was updated to give her a new, dynamic pose. The layout of the bottle design introduces a hive background image, honey dipper, and script details to show off the new, natural flavor.