A full campaign consisting of print and digital elements that were produced in collaboration with Sony and Marvel. Provided graphic elements were composited and edited custom green screen backgrounds were created. From there, signage, coupons, social media, and web elements were created to promote the event in studios. Collateral was designed to honor Marvel’s style and target children ages 3-12 and their parents. Each piece of collateral was put through a rigorous approval process from Sony and Marvel. Appropriate legal was essential to all published pieces.