This booklet was the main takeaway from the CarOffer booth at the NADA 2020 trade show. The book was to provide an overview of the platform, but withheld details so that the reader would need to schedule a demo to get specifics. The booklet was memorable among the trade show takeaways for its intriguing infographics, testimonials, and iconography to demonstrate profits and stylized UI elements united by the unique palette of dark and neon. To make the brand colors make the biggest impact, a vellum paper (to prevent fingerprints) was combined with a custom neon PMS mixture.

A PDF of the complete booklet can be viewed here.